| Usually the person answering the phone is very busy and typically is not prepared to interview potential homeowners and generally there is a lack of information to transfer to the sales person. This common practice can lead to chasing unqualified leads.
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Gatekeepers are trained to covertly gather critical project, financial & the homeowner’s personality information to assist the sales system in determining if the homeowner matches the company's project type and financial needs
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A person who is highly aware of who they are talking to who they are with and why they are talking. The gatekeeper provides a clear path for the sales person and the homeowner to follow throughout the entire sales process. This best practice manages time and money.
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